Your seal will be black in color and with identical performance characteristics.
Why pay full price when you can have the same part for less.
Always have one of these around when changing fuel filters or removing the fuel pump/filter assembly.
They are notorious for splitting when replacing the assembly speaking from experience.
Will fit at least
Part # 800090939. O-Ring Fuel Pump
Replacement Fuel Pump Assembly O-Ring for:
MV Agusta all years 1999-2008
-F4 1078 (312 R)
-F4 1000 (312 R)
-F4 1000 Veltro
-F4 R 1000
-Brutale 989 R